Remotely like so many others.
In fact, we already gave up the office 2 ½ years ago. Now we also had to give up face-to-face meetings temporarily. The ears are red from the pressure of the headphones and the backside is numb due to the thin filling of the heirloom stool
But there is more time, there is time to sell - so it is time to sell. I've met three to five customers in a remote demo every day. They are mostly new customers for us, so we see each other for the first time via camera. I always keep the camera on, even when my beard is growing, and I recommend it to others as well. Sometimes a noise or a view in the background interrupts the conversation about the family or the old house.
In this era, there are many great and new features even for an experienced salesperson - it is much more relaxed to negotiate with customers than before, actually more relaxed than ever. The best thing is that customers clearly have more interest and the opportunity brought by time to familiarize themselves with our services.
It is perhaps easy for me to say to be active, because one of our products is a product of this time. You also have to sell it to every customer, not tear it out of hand. Still. Now is the time to sell and it is wisest to use that time. Even if those headphones squeeze and the heirloom stool numbs the rear. I wouldn't be so worried about the timing of the purchase, the time will come, but without active sales it will remain a dream.
It is necessary to analyze this phenomenon in more detail, otherwise I strongly suspect that my memory is corrupted or a very relaxing summer vacation. Neither feels guilty. My memory works normally and even though a successful vacation cleared the dross from my brain and especially from my memory, the reason is elsewhere.
The reason is that I didn't meet anyone face-to-face all spring. Everyone knows the reason. Remote work does not mean that you are far from the customer. Then we're just out of the office. Now we were also far away from the customer. Although I find remote demos and meetings very effective and useful, they are a memory drain.
Competence in the customer lifecycle
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Thank you for reading.
Jukka Järvinen
managing director
045 132 6144
Melba Digital Oy

The author is a long-term salesperson and entrepreneur who is dedicated to the development of software and services that facilitate salesof