What am I talking about when I talk about the marketing register.

The marketing register is conceptually different from the customer register. In colloquial language, these things do get mixed up, and there's nothing wrong with that. Each in a way.
However, the marketing register is often a broader entity. It should answer the question - which are the companies to which we want to market our own products? These companies should be in your marketing register. Buying customers, or customers for short, are part of the marketing register. However, many people want to use newsletters to communicate to their customers about new products, features and other interesting things.

Users of the marketing register

The register is used by both marketing and sales people. Both have different content requirements. While a person's email address may be enough for marketing, sales need more content. Sales wants to select more precisely the companies to which they target their activities. Especially when looking for new customers, sales uses very tweezers.

The ideology of the register

1. The register can be built on the basis of several different ideologies. The register is established for companies based on their industry, size and other selection criteria.
2. The goal is often the greatest possible coverage.
   A register based on data flow is created on the basis that something current is happening in companies and it becomes interesting on these grounds. In this case, the goal is to reach a timely moment of contact.
3. Sales compiles the register based on its own knowledge of the market. This is aimed at a registry that is as refined as possible, where each company is carefully selected.

Most of the time, the register is based on a hybrid model that combines different modes of operation. All the same, the marketing register requires constant maintenance and upkeep, so significant are the changes taking place in companies.