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Melba Digital Oy > MD blog page > Customer acquisition > Similar > Where will the next new customer come from?
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Melba Digital Oy > MD blog page > Customer acquisition > Similar > Where will the next new customer come from?
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Where will the next new customer come from?

 

The joy of searching and finding.

Almost every month, sales start with an empty table. All cases that were possible to close by the end of the previous month were also tried to close.
After all, it was the following month's account. It leads to always feeling a bit orphaned at the beginning of the next month. The sale starts again with an almost empty table.

Salespeople are used to living in a shorter time window than other people. It's a gene that not everyone has. Unfortunately, it is also an essential obstacle for those who could do sales work, but are afraid of the risk that change brings.

Every seller needs new customers.
The old customer base gets lost very easily, no matter how well you take care of it.
The more you can support the salesperson's initiative and initiative in finding new customers, the more he will achieve the joy of success.

The old saying - the water that is carried does not stay in the well - also applies to this situation. A new customer found by oneself is the most valuable success for all sellers.

While new products and services create new business opportunities, they also require new customers.

Growth targets are also mainly generated from new customers.
Also remember that your team may have hungry salespeople who would rather focus on acquiring new customers than nurturing existing ones. Do you recognize the hunting / farming type?

What is Melba Digital's solution for finding new customers

Similar is a tool for b2b sellers. It helps him find new customers. Finding can be based on something as simple as the name of a familiar customer. With it, similar finds new and similar companies. Similar also finds him the right decision-makers with their contact information.

Read more about similar: melbadigital.fi/similar

Thank you for reading.

Jukka Järvinen
managing director
045 132 6144
jukka.jarvinen@melbadigital.fi

Melba Digital Oy

Jukka

The author is a long-term salesperson and entrepreneur who is dedicated to the development of software and services that facilitate sales

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