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Melba Digital Oy > Services > Customer listening® > Frequently Asked Questions - Customer Listening®
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FAQ Customer service® - measuring the customer experience

What kind of customers should you listen to?

At least the most important and potential ones.
We can listen to some of the customers with the help of a cost-effective online survey, so the most important thing is to think about your own goals and information needs.

How many customers give an adequate picture of customer satisfaction?

Of course, the number depends on the number of customers.
For many, listening to 30 customers is enough, because they comprehensively represent the most important customers.
The more precisely you want to analyze the result, the larger the sample should be.

Are all customer responses equal?

With our software, you can classify customers into the groups, categories and segments you want.
In this way, it is easy to distinguish the differences between different customer groups.

How long will the interview take?

The general duration is 7-10 minutes.

How do I identify areas for development?

In our customer listening, the customer evaluates each measured thing / feature from two perspectives.
In addition to giving your competence a grade, he tells you how important this measured characteristic is to him.
This creates one possibility for the selection of development sites.

What can my own results be compared to?

You can compare your own results with Melba Digital Oy's comparison bank.
The comparison bank has thousands of answers on the same topics.

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