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Melba Digital Oy > MD blog page > Customer acquisition > Marketing register > The customer base is churning like concrete in a mill
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The role of CRM in customer acquisition

Losing the customer base is quite a risk. After researching hundreds of companies' need for new customers, one can even say that it looks worrying. I hope to see the hunger for new customers. Hungry for new customers, from which new turnover grows and above all security for the probability that the departure of old customers is a reality for every company.

CRM is the most critical tool for customer acquisition. It is used to search for new markets and identify the most potential customers. CRM tools help both sales and marketing. Both have their own roles in customer acquisition. While sales selects good contacts with tweezers, marketing craves larger target groups. For both, knowledge of their own market area or industry is a key factor for successful operations.

Which team would you like to spar with us - customer acquisition or crm software?

Thank you for reading.

Jukka Järvinen
managing director
045 132 6144
jukka.jarvinen@melbadigital.fi

Melba Digital Oy

Sovi kalenteritapaaminen
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The author is a long-term salesperson and entrepreneur who is dedicated to the development of software and services that facilitate sales

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