Category: Gruppo
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A blog about customers in the sales area
Blog about customers covering the sales area My sales area is already fully equipped! Every sales manager has often heard the claim that the sales area is already fully equipped. Hand to heart, have you seriously explored the street areas? Without effective tools, it is impossible to know your entire sales area. In own crm, the perspective is narrowed and does not cover market knowledge. It focuses on already known customers and a handful of prospects. The market is constantly changing, new companies...
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Comfortable and effective lead acquisition
Pleasant and successful lead acquisition - Case Jämerä Kivitalot Oy At the beginning of the collaboration, CEO Jari Malkamäki defined the most important goal of the collaboration as ensuring the quality of customer service. Jari wanted the customers who were in contact with Jämerä to receive service as quickly as possible and be able to progress in promoting their own business. It has been established that families planning to build need a lot of information and expert help. However, most of them are first time…
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Deserved praise
Well-deserved praise I just received well-deserved praise for our target group expertise. Of course, I can also praise us for our straightforward and very tactical email marketing. Namely, I was just analyzing the success of our campaigns implemented over two years. The scientificity of the analysis to the extent that certain things were constant: The target group was Melba Asiakaspankki in both years, which is maintained with the help of Suomen Asiakastieto Oy's register. The register was always updated before sending the campaign. The content of the campaign...
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Sales have become interesting again
Sales have started to be interesting again What a day of joy! Sales have started to be interesting again. In the middle of all the misery that Korona serves us in large portions, sales are rising to a new boom. New salespeople are hired and new markets are conquered. Sales has started to become interesting again. Whatever the motive may be for the fact that there is clearly more investment in sales now than ever before, this means growth and well-being. Both of them are repeated when...
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A leak in the sales pipeline
The marketing register is the cornerstone of B2B sales. I divide marketing registers into two main categories: Registers that only contain people who have given marketing permission. Registers that contain the desired target groups and key personnel. In both cases, regular maintenance of the register is a requirement that must be met. Your own marketing register must be carefully nurtured and loved in order to reap its benefits. In this blog, I will focus on the registry, which is built with my own…